Healthcare professionals, front-line staff and first responders have been leading the charge in the fight against COVID-19, risking their lives and health to protect ours. In tribute, His Highness Sheikh Mohammed Bin Rashed Al Maktoum, Vice President, UAE Prime Minister and Ruler of Dubai, has launched #ThankYouHeroes – a campaign designed to pay homage and respect to those serving on the front-line. Following his lead, Emirates Post has launched a souvenir sheet to celebrate and salute our valiant defenders. The souvenir sheet will serve as a permanent reminder of the tremendous efforts of these brave men and women.
The design of the souvenir sheet showcases those in the essential services – the medical and healthcare teams (doctors, nurses, pharmacists, lab technicians), civil defence, police, sterilization teams, media, volunteers, as well as courier and delivery personnel. All of them are working day and night, and as a result, have made our lives easier and safer during this crisis.
The souvenir sheet is a small step towards repaying the immense debt of gratitude we owe towards these heroes. Proceeds from the sale of this souvenir sheet will be donated in support of COVID-19 relief efforts and equally divided between Emirates Red Crescent’s “Fund of the UAE: Homeland of Humanity”, and Emirates Post’s internal “COVID-19 Employee Relief Fund” set up to support our frontliners affected by the pandemic.
From everyone at Emirates Post, we #ThankYouHeroes